Visual design, Iconography, User-testing
To cut a long story short the game was put on ice for a month till I found a reliable developer that could action what was needed. We carried out some split tests with the UI menus and combo system. I came up with 2 variations of each and observed my testers use them and got immediate feedback on what worked and didn’t.
The analytics then prompted that another iteration was due to cater to my users so I reskinned the game UI to cater to a more cutsie look and feel which further boosted my downloads that now average between 1 – 2K downloads per month.
Alongside the main game itself I created promo materials such as stickers, a landing page and a micro website which went on to win many web awards due to it's interactive content. This then created awareness online about my game and gave me more downloads.
– Design – Testing
Research (po/user interviews, contextual inquiries, surveys, analytics & user testing), personas, sketches, empathy map, user journeys, sitemaps, wireframes, flows, prototypes, design, etc.